Sunflower Studio Website
Rebranding and designing the website for a virtual Pilates studio that had a challenging information architecture
Skills: UX/UI Design, Branding, Figma, Adobe Illustrator, HTML/CSS
March 2022 - December 2022
Overview
I led the redesign of Sunflower Studio's website to streamline its information architecture and enhance its visual design. This project involved creating a new logo, updating branding elements, and designing a new website layout in Figma for client implementation.
Problem Statement
Users were struggling to discover Sunflower Studio due to a confusing website layout, poor information architecture, lack of responsiveness across devices, and weak branding. These issues hindered the user experience and diminished the studio’s online visibility and business identity.
Impact
📱 20% increase in social media engagement
📆 Noted enhanced user experience in client booking and studio discovery
The Original
User journey of a person discovering and choosing a Pilates studio after being tired of their current exercise regime
The original menu design with suggested design improvements
Sketch of the About page
Sketch of the Lesson and Pricing page
The Results
Defined Information Architecture: Defined the pages clearly by eliminating redundant pages like “Group Lessons” and “Services & Pricing”
Streamlined Page Layouts: Reduced volume of text on each page
Highlighted the important content: Some users were unable to tell this was a Pilates studio, so I highlighted the key quotes or mottos of the studio to make it clear
Logo Design
During the review process, the studio owner and I realized that the logo did not match the desired aesthetic and lacked specificity and brand recognition. I ideated on integrating Pilates into the logo by utilizing illustrations of the studio owner practicing. The sunflower paired with the provided illustrations resulted in a powerful visual. We iterated on multiple logo variants, and ended up with a white outlined version.
What I’ve learned…
In this project, I learned about effective communication and critiques, and appreciated the openness of my first client. Despite working full-time, I continued to iterate on my designs and reflect on my progress. Looking back, I recognize my growth as a UX designer.
If I could change one thing about this project, I would definitely ask to be more active with the process through the later stages of design, including implementation and analytics. Given the opportunity, I would to continue to monitor the results and make changes to continue to improve the product.